Hero Electric to diversify into EV premium segment
Hero Electric on Thursday said it will diversify into premium segment under the A2B brand as it aims to create differentiated brands to cater to multiple segments in the electric mobility space.
image for illustrative purpose
New Delhi Hero Electric on Thursday said it will diversify into premium segment under the A2B brand as it aims to create differentiated brands to cater to multiple segments in the electric mobility space.Under the A2B brand, the company will introduce a diverse portfolio of premium products including electric bikes, scooters, and other new variants in the category. “We are embarking on a de-aggregation strategy with specific brand offerings in different segments. This tactical move aims to focus on our traditional turf with the Hero Electric brand, while allowing us to break into newer segments as competition builds up in this sector,” Hero Electric MD Naveen Munjal said in a statement.
Hero Electric CEO Sohinder Gill said the company believes that differentiation is key to market dominance.
